SCF MEDIA EFFORTS A
n important part of The Skin Cancer Foundation's mission is spreading skin cancer awareness and prevention
information through the media. With the help of physician members who serve as spokespersons for the Foundation, more than one billion media impressions* were generated in 2011. Members of the media place their
trust in the Foundation as a reliable source for skin cancer information — the Foundation and its professional members have been cited in an array of prestigious media outlets across the country, ranging from broadcast television and radio programs to print newspapers, magazines and news websites. Professional members of the
Foundation conducted almost 70 interviews in 2011, across all media
platforms. Skin Cancer Foundation dermatologists were featured on TODAY, World News Tonight, MSNBC, PBS News Hour and Sirius XM satellite radio. Various print publications have been just as crucial in spreading
More than one billion media impressions were generated in 2011.
awareness to the public. Along with member interviews in the Los Angeles Times and USA Today, the Foundation was also featured in the Wall Street Journal and the New York Times. Esteemed magazines around the nation have also been instrumental in
spreading the word. Some of the maga- zines that featured the Foundation and its members in 2011 include Family Circle, Glamour, Good Housekeeping, Ladies' Home Journal, Marie Claire, Reader's Digest and Vogue. As the Internet increasingly
becomes a primary source of news, the Foundation has made great strides in developing its online presence, with an emphasis on linking back to the Foundation's website. The Foundation has been featured on Yahoo!, Huffi ngton Post, CNN.com, WebMD and Examiner.com, as well as on the websites of ABC, CBS and NBC, some of the nation's most prominent online news sources.
* Media impressions indicate the number of people who might have seen or heard our messages.
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