The Skin Cancer Foundation Journal

MAY 2012

The 2012 edition of The Skin Cancer Foundation Journal features medically reviewed, reader-friendly articles such as tanning, the increasing incidence of skin cancer diagnoses among young women, & the prevalence of melanoma among white males over 50.

Issue link: http://skincancer.epubxp.com/i/65757

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Keep on Glowing S ince 2008, The Skin Cancer Foundation has promoted and, some might say, challenged women to Go With Your Own Glow™. Edgy, fashion-styled print ads, with a fresh new anti-tanning message, encourage women to love and protect their skin, whatever its natural hue. Provocative text such as "Keep tanning, You look great in leather," coupled with eye-catching drawings and colors, captures women's attention. To date, $7.2 million dollars worth of advertising has been donated and we have reached almost half a billion people with our message that tanning is out of style, is linked to an increased risk of skin cancer, and will hurt the health and beauty of your skin. By deftly combining health information with fashion, Go With Your Own Glow™ promotes healthy, luminous skin as the new beauty ideal. Once people stop associating beauty with tanned skin, we will really begin making headway in the fight against skin cancer. Go With Your Own GlowTM public service announcements are available for media usage. For more information, please contact Becky Wiley, (212) 725-5176, ext. 120, RWiley@skincancer.org. Tanning's fifteen minutes are over. Let your inner health, beauty, and vitality shine through. Let your inner glow, glow. Get out of the sun. Grab some shade. There's nothing sexier than healthy skin. Anti-aging? Try anti-tanning. It'll look great on you. Crow's feet. Blotches. Spots. When you don't protect your skin, you're getting more than a tan. Protect your skin. Go with the beauty you were born with. It looks great on you. Go with your own glow™ SkinCancer.org Follow us on Next time you think about tanning, think about the long-term effects. Protect your skin. Go with the beauty you were born with. It looks great on you. Protect your skin. Go with the beauty you were born with. It looks great on you. Go with your own glow™ SkinCancer.org Follow us on © 2011 The Skin Cancer Foundation Campaign created by Laughlin Constable, laughlin.com Go with your own glow™ SkinCancer.org Follow us on © 2011 The Skin Cancer Foundation Campaign created by Laughlin Constable, laughlin.com Protect your skin. Go with the beauty you were born with. It looks great on you. © 2011 The Skin Cancer Foundation Campaign created by Laughlin Constable, laughlin.com Go with your own glow™ SkinCancer.org Follow us on © 2011 The Skin Cancer Foundation Campaign created by Laughlin Constable, laughlin.com 27

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