The Skin Cancer Foundation Journal

MAY 2014

The 2012 edition of The Skin Cancer Foundation Journal features medically reviewed, reader-friendly articles such as tanning, the increasing incidence of skin cancer diagnoses among young women, & the prevalence of melanoma among white males over 50.

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Page 14 of 103

B eauty mavens eagerly anticipate the annual release of Sephora's Sun Safety Kit, containing the latest in sun-protective and sunless tanning products from top beauty brands. Released in May, this 8th edition retails for $32, with $20 from each sale go- ing to The Skin Cancer Foundation. Sephora donated $690,000 to the Foundation from the sales of its 2013 Sun Safety Kit, and more than $3 million since its inception. U S soccer star Landon Donovan admits he once paid little atten- tion to sun protection. However, a few years ago he received what he calls "the worst red card" in his life, when his father was diagnosed with basal cell carcinoma. Since then, the L.A. Galaxy and Team USA player has made spreading skin cancer aware- ness among men his personal cause, serving as spokesperson for the Sun Blunders campaign, a partnership between The Skin Cancer Founda- tion and Energizer Personal Care, the makers of Banana Boat and Hawaiian Tropic sunscreens. For the Sun Blunders campaign, Landon and his father, Tim, who is now cancer-free, recently sat down for a video interview. Growing up in Canada, Tim recalled, he never used sun protection. "People didn't realize that whether the sun is out or not, UV (ultraviolet) rays are still there and dangerous," said Tim. A 2012 survey commissioned by the Foundation revealed a critical need to address the lack of skin cancer aware- ness among men. Half of the men surveyed admitted to not using sun protection in the past 12 months, and 70 percent did not know what skin cancer warning signs to look for. Since 2013, Energizer Personal Care and The Skin Cancer Foundation have worked together to improve men's sun protec- tion and skin cancer knowledge. En- ergizer Personal Care has pledged to donate $5,000 for every goal scored by the US soccer team during the FIFA World Cup this summer. Transformed by his father's diagno- sis, Donovan has made applying sun- screen a daily ritual. A half-hour before he heads outside for training, he ap- plies a sweat-resistant sunscreen and reapplies every two hours. "Whether you're spending time outdoors playing soccer, enjoying a round of golf or mowing the lawn, protecting yourself from the sun's harmful UV rays is es- sential," said Donovan. Watch their video online at W ith skin cancer rates skyrocketing in the Hispanic community, The Skin Cancer Foundation has launched a public education campaign for the Spanish-speaking public. A major component of the campaign is the Foundation's new Spanish-language website , which launched in March, sponsored by Tar- get. Offering more than 50 pages of content, provides lifesaving skin cancer prevention, early detection and treatment information to Hispanics and the medical com- munity. In addition, the Foundation is releasing Spanish-language versions of its brochures to be distributed in doctors' off ces and community clinics around the country and launch- ing a publicity campaign ing geared towards Hispanic media. For more about skin cancer in the Hispanic com- munity, read our story on page 43. Hispanic Outreach SEPHORA'S 2014 SUN SAFETY KIT UNVEILED The Donovans' Swift Kick to Skin Cancer US Soccer star Landon Donovan with his father Tim. 13 Foundation News GLOWING SUCCESS THE FOUNDATION'S ANTI-TANNING PSA CAMPAIGN , Go With Your Own Glow™, reached a major milestone in 2013: Since launching in 2008, the campaign has passed $11 million in donated advertis- ing space, making 100 appearances in magazines such as Marie Claire, O, The Oprah Magazine, Family Circle, Seventeen, Harper's Bazaar, Time, People and many more. Such broad exposure means some 600 million people have viewed these anti-tanning ads. The series of stylishly illustrated PSA's inspires women to embrace their own skin color and avoid tanning, which is not only out of style but dangerous to your health. With natural beauty now in vogue, women are encouraged to protect their skin from the sun's harmful rays and stay out of tanning beds.

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