The Skin Cancer Foundation Journal

MAY 2013

The 2012 edition of The Skin Cancer Foundation Journal features medically reviewed, reader-friendly articles such as tanning, the increasing incidence of skin cancer diagnoses among young women, & the prevalence of melanoma among white males over 50.

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Do You Go With Your Own Glow? SCF NEWS TAkING ACTION AGAINST MTV's JERSEY SHORE In January 2013, The Skin Cancer Foundation fled a formal complaint with the Federal Trade Commission (FTC), asking it to investigate MTV's promotion of tanning through its Jersey Michael Paul Sorrentino, Shore television series aka "The Situation" and related promotional initiatives. The complaint alleges that Jersey Shore — recently cancelled but expected to live on through repeats — consistently depicted ultraviolet (UV) tanning as acceptable and harmless (part of the cast's "GTL", or gym, tan, laundry routine), potentially infuencing nearly nine million young viewers to engage in a dangerous, cancer-causing activity. The Foundation is aiming to hold MTV accountable for exposing viewers to hazardous behavior with no warning or disclaimer. S ince 2008, the Foundation's anti-tanning PSA campaign, Go With Your Own Glow™, has encouraged women to embrace their natural skin tone. Last year, the Foundation debuted two new ads in the campaign. One tells women, "Go ahead, be fabulous. Just protect yourself." The other is a warning: "Want a killer tan? You might just get one." To date, national magazines and regional publications across the country have donated more than $9.5 million in ad space, helping the Foundation share the important message that tanning is passé and dangerous. Want a killer tan? You might just get one. Next time you think about tanning, think about the long-term effects. Protect your skin. Go with the beauty you were born with. It looks great on you. The complaint alleges that Jersey Shore consistently depicted ultraviolet (UV) tanning as acceptable and harmless Sephora Introduces An All-New Sun Safety Kit For 2013 10 Go with your own glow™ SkinCancer.org Follow us on ©2012 The Skin Cancer Foundation Campaign created in cooperation with Laughlin Constable, laughlin.com W e can tell that Sephora really cares about its customers. In May 2013, Sephora unveiled the seventh edition of its Sun Safety Kit, a perennial summer must-have, with proceeds benefting The Skin Cancer Foundation. The 2013 Kit features a collection of 18 sunscreen and sunless tanning products. Sephora's generous and ongoing support over the past seven years has enabled the Foundation to continue reaching the public with crucial, and potentially lifesaving, information about skin cancer early detection and prevention. Thank you, Sephora! SK I N C A NCER FOU N DAT ION JOU R NA L

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