The Skin Cancer Foundation Journal

MAY 2013

The 2012 edition of The Skin Cancer Foundation Journal features medically reviewed, reader-friendly articles such as tanning, the increasing incidence of skin cancer diagnoses among young women, & the prevalence of melanoma among white males over 50.

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Page 12 of 103

E L S E RN IE MATT K UC HA R REACHING MEN WITH LIFESAVING MESSAGES Thank you to the Skin Cancer Foundation for your efforts in education, the skin Cancer Foundation has always made skin cancer awareness among men a priority. Men over age 40 have the highest rate of exposure to Uv rays, and melanoma is one of only three cancers with an increasing mortality rate for men. the Foundation is launching two new programs in 2013 geared toward reaching men with important sun protection information. prevention, detection and treatment of the world's most common cancer. The PGA TOUR is proud to take a stand with you against skin cancer. ON THE GOLF COURSE T he Foundation and the PGA TOUR have joined forces to bring skin cancer information to golfers. This effort is the result of encouragement from Foundation physician members who reported that many of their male patients have tremendous sun damage due to their time spent outdoors — oftentimes on the golf course. The two organizations collaborated on an informational video featuring some of the world's most famous professional golfers, including Brian Davis, Luke Donald, Robert Garrigus, Rory McIlroy, Rory Sabbatini and Adam Scott. In the video, the golfers talk about the importance of sun ON THE SOCCER FIELD protection on the golf course, and encourage viewers to cover up with clothing, wear wide-brimmed hats and UV-blocking sunglasses, and use sunscreen. The Foundation's relationship with the golf organization offcially began when it honored the PGA TOUR at The Skin Cancer Foundation Gala in October 2012. The TOUR received the Foundation's Skin Sense Award in recognition of their commitment to reaching men with skin cancer prevention information. The informational video, starring PGA TOUR golfer and skin cancer survivor Brian Davis and featuring the golfers previously mentioned, debuted at the event. "We're trying to raise awareness about the harm the sun's UV rays can do if you're not properly protecting yourself," said Davis in the video. "Whether you're an avid golfer or a weekend hacker, whether you're a golf junkie or new to the sport, we want to make sure you're armed with the facts." To watch the video and learn how to protect yourself on the golf course, visit T he Skin Cancer Foundation has teamed up with LA Galaxy and Team USA Soccer Star Landon Donovan to launch a PSA campaign encouraging men to stay safe in the sun. The Sun Blunders campaign was created to address the results of a 2012 survey commissioned by the Foundation that revealed a dramatic gender divide in sun protection and skin cancer awareness. The campaign consists of print, digital, and television advertising, an interactive website and a related sweepstakes. Donovan is featured in the print ad as a visual example of what not to do when it comes to practicing proper sun care. He is also in a video and on the campaign website providing sun safety tips. The Skin Cancer Foundation has partnered on this initiative with Energizer Personal Care, the makers of Banana Boat® and Hawaiian Tropic® brand sunscreens. For more information about the campaign, visit 11

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