The Skin Cancer Foundation Journal

MAY 2013

The 2012 edition of The Skin Cancer Foundation Journal features medically reviewed, reader-friendly articles such as tanning, the increasing incidence of skin cancer diagnoses among young women, & the prevalence of melanoma among white males over 50.

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Page 20 of 103

A new beauty movement has taken over hollywood: a-listers are abandoning their fake-baked looks for natural radiance. Now, rocking the red carpet often means faunting an effervescent, lit-from-within glow instead of a bronzed tan from artifcial UV light or sun exposure. Hollywood's shift away from skin-damaging tans could not have come at a better time — new research shows that just one indoor tanning session raises your risk of developing potentially deadly melanomas by 20 percent and that each additional session that year boosts the risk almost another two percent. With their keen sense of style and knowledge of skin care, makeup artists have been instrumental in reversing the tanning trend. We asked celebrity makeup artists Sonia kashuk and Mally Roncal to shed light on recent transformations in Hollywood's high-pressure beauty arena. Here's what they had to say: EMBRACING AND ENHANCING NATURAL RADIANCE When she launched her self-titled brand at Target in 1999, Sonia Kashuk revolutionized the beauty industry as the frst makeup artist to bring prestige beauty products to the masses. She has witnessed the ebb and fow of makeup philosophies, styles and trends since the early 1980s. While in the past a tan seemed to symbolize Hollywood's sunny beauty and glamour, in recent years, says Kashuk, skin care has become the priority. Celebrities are focused on achieving a fresh, youthful glow through illuminators. "Where you're seeing a lot of energy now… is with illumination and brighteners, [which] really help to make the skin look transparent and see-through yet beautiful," she says. Coming in both liquid and powder forms, these products contain light-refecting ingredients that make the skin glow and often impart a subtle shimmer. One look at Kashuk's celebrity client roster, which includes Toni Collette, Cindy Crawford, and Debra Winger, proves her point that stars are amping up their skin care regimens to achieve and maintain a timeless glow. Stars like Deschanel exemplify the idea that red carpet radiance means looking youthful, refreshed and refned, not burned. 19

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