The Skin Cancer Foundation Journal

MAY 2015

The 2012 edition of The Skin Cancer Foundation Journal features medically reviewed, reader-friendly articles such as tanning, the increasing incidence of skin cancer diagnoses among young women, & the prevalence of melanoma among white males over 50.

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Page 14 of 115

Campus Tanning Initiative New research shows that some of the nation's top colleges and universities are enabling dangerous tanning behaviors, by either making tanning beds available for use on campus or allowing students to use school debit cards to purchase UV tanning services nearby. [See pg. 44 for full story.] In response, the Foundation has taken action by launching a robust letter-writing campaign urging the schools to stop making it so easy for students to engage in a potentially deadly behavior. Go With Your Own Glow ™ The Foundation's anti-tanning PSA Campaign, Go With Your Own Glow™, has encouraged women to embrace their natural skin tone since its inception in 2008. To date, these ads have appeared more than 130 times in magazines including TIME, People, Marie Claire, Reader's Digest, Harper's Bazaar, and O, The Oprah Magazine, resulting in more than $13 million in donated ad space. Through the campaign, the Foundation's important anti-tanning messages have been viewed nearly 700 million times. 13 Heads Up! Beauty Professionals Education Program The Skin Cancer Foundation's Head's Up education program aims to educate beauty professionals on how to spot suspicious moles on clients' scalps, and encourage these clients to seek a professional skin exam. Foundation member dermatologists are holding events in their offices to educate local hair stylists and aestheticians on what to look for, and the program has been requested more than 100 times. - To address the drastic increase in skin cancer incidence among Hispanics, the Foundation launched CancerdePiel. org in 2014 to provide lifesaving sun protection and skin cancer information in Spanish. The website features 50 pages of medically reviewed content on skin cancer prevention, early detection and treatment and has been covered in major me dia outlets including Latin Times and Univision.

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