The Skin Cancer Foundation Journal

MAY 2015

The 2012 edition of The Skin Cancer Foundation Journal features medically reviewed, reader-friendly articles such as tanning, the increasing incidence of skin cancer diagnoses among young women, & the prevalence of melanoma among white males over 50.

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For the latest information and updates go to: SkinCancer.org S K I N C A N C E R F O U N D A T I O N SKIN CANCER FOUNDATION MEDIA EFFORTS The Foundation prides itself on being the preeminent source for skin cancer- related information. From national TV segments to features in major magazines, leading newspapers and the nation's most well-respected websites, the Founda- tion relies heavily on the media as a valuable tool to help spread its skin can- cer awareness messages. With the help of its member spokespersons, the Foundation generated more than four billion media impressions in 2014.* Physician members served as expert sources in nearly 50 interviews with prominent media outlets. The Skin Cancer Foundation and its experts have been featured on various national programs, including TODAY, CBS This Morning and America's Morn- ing Headquarters with Sam Champion, as well as local news stations across the country. Magazines and newspapers have also played an important role in fur- thering our Foundation's mission. This past year the Foundation and its spokes- persons were featured in the nation's leading magazines, including Family Circle, Woman's Day, Glamour, Redbook, Men's Health, Woman's Day Latina, Good Housekeeping and Allure. The Foundation was also mentioned in some of the na- tion's top daily newspapers, including USA Today, The Los Angeles Times, The Washington Post, The Boston Globe and The Dallas Morning News. Online media outlets also play a crucial role in furthering our message. In 2014, the Foundation was featured on popular and influential websites including People.com, Weather.com, FoxNews.com, USAToday.com, NYMagazine.com, ABCOnline.com and InStyle.com among others. Several of these articles were in- cluded on the website's homepage, generating traffic spikes to SkinCancer.org. *Media impressions indicate the number of people who might have seen or heard our messages. THE SKIN CANCER FOUNDATION ONLINE The Skin Cancer Foundation's website, SkinCancer.org, remains the num- ber one online resource for skin cancer information. In 2014, the website re- ceived nearly 10 million visits globally. SkinCancer.org features more than 600 pages of medically reviewed content, including critical information on prevention, early detection and treatment, which is also available in six additional languag- es (French, German, Greek, Italian, Portuguese and Romanian.) The Skin Cancer Foundation launched CancerdePiel.org in 2014 to provide this lifesaving content in Spanish. THE SKIN CANCER FOUNDATION GETS SOCIAL The Skin Cancer Foundation actively engages with its large community of supporters and skin cancer survivors through Facebook and Twitter. These channels provide a platform for the Foundation to provide up-to-date information on the latest skin cancer news, and they make it easier than ever to spread skin cancer awareness messaging. To date, more than 40,000 Facebook users have 'liked' the Foundation's Facebook page. Our actively engaged audience on Facebook frequently shares the Foundation's Facebook posts, which vary from new skin cancer statistics and research to informative news articles. The Foundation's Twitter feed, @SkinCancerOrg, currently has more than 13,000 followers. Our tweets are frequently retweeted by Foundation supporters, includ- ing physicians, journalists and other key influencers. The Foundation's Marketing Communications Department also keeps the press abreast of breaking news in the skin cancer space through their separate Twitter feed, @SkinCancerPR. 14

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