The Skin Cancer Foundation Journal

MAY 2012

The 2012 edition of The Skin Cancer Foundation Journal features medically reviewed, reader-friendly articles such as tanning, the increasing incidence of skin cancer diagnoses among young women, & the prevalence of melanoma among white males over 50.

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Page 16 of 103

SCF MEDIA EFFORTS A n important part of The Skin Cancer Foundation's mission is spreading skin cancer awareness and prevention information through the media. With the help of physician members who serve as spokespersons for the Foundation, more than one billion media impressions* were generated in 2011. Members of the media place their trust in the Foundation as a reliable source for skin cancer information — the Foundation and its professional members have been cited in an array of prestigious media outlets across the country, ranging from broadcast television and radio programs to print newspapers, magazines and news websites. Professional members of the Foundation conducted almost 70 interviews in 2011, across all media platforms. Skin Cancer Foundation dermatologists were featured on TODAY, World News Tonight, MSNBC, PBS News Hour and Sirius XM satellite radio. Various print publications have been just as crucial in spreading More than one billion media impressions were generated in 2011. awareness to the public. Along with member interviews in the Los Angeles Times and USA Today, the Foundation was also featured in the Wall Street Journal and the New York Times. Esteemed magazines around the nation have also been instrumental in spreading the word. Some of the maga- zines that featured the Foundation and its members in 2011 include Family Circle, Glamour, Good Housekeeping, Ladies' Home Journal, Marie Claire, Reader's Digest and Vogue. As the Internet increasingly becomes a primary source of news, the Foundation has made great strides in developing its online presence, with an emphasis on linking back to the Foundation's website. The Foundation has been featured on Yahoo!, Huffi ngton Post,, WebMD and, as well as on the websites of ABC, CBS and NBC, some of the nation's most prominent online news sources. * Media impressions indicate the number of people who might have seen or heard our messages. 15

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