The Skin Cancer Foundation Journal

MAY 2012

The 2012 edition of The Skin Cancer Foundation Journal features medically reviewed, reader-friendly articles such as tanning, the increasing incidence of skin cancer diagnoses among young women, & the prevalence of melanoma among white males over 50.

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Page 77 of 103

LEADER IN THE FIGHT Skin cancer is the most common cancer in the US. More than 3.5 million new skin cancers in more than two million people are diagnosed annually. The Skin Cancer Foundation: Leader in the Fight Against Skin Cancer S ince its founding in 1979, The Skin Cancer Foundation has set the standard for educating the public and the medical profession about skin cancer, its prevention by means of sun protection, and the need for early detection and prompt, effective treatment. It is the only international organization devoted solely to combating the world's most common cancer, now occurring at epidemic levels. More than 13 million cases of skin cancer are diagnosed annually around the world. One of every three cancers diagnosed is a skin cancer, and up to 65,161 people die every year from skin cancer. The incidence of melanoma continues to rise at a rate faster than that of any of the seven most common cancers. Each year in the United States there are more than 3.5 million new cases of skin cancer, more than the combined incidence of cancers of the breast, prostate, lung and colon. More than 9,000 people die from melanoma in the US every year. Nonmelanoma cancers such as basal cell carcinoma and squamous cell carcinoma have also reached critical levels, with squamous cell carcinoma killing 2,500 people each year. Ninety percent of nonmelanoma skin cancers are as- sociated with exposure to ultraviolet radiation from the sun. A person's risk for skin cancer doubles if he or she has had fi ve or more sunburns at any age, and just one blistering sunburn in childhood or adolescence more than doubles one's chances of developing melanoma later in life. However, the incidence of skin cancer can be dramatically 76 reduced through preventive behaviors and early detection. Skin cancer is primarily a lifestyle disease, which is why The Skin Cancer Foundation emphasizes public awareness and education campaigns. PUBLIC EDUCATION AROUND THE WORLD The Skin Cancer Foundation's website,, is the leading patient information resource on skin cancer. Each year, it is visited by more than three million people looking for physician-reviewed skin cancer information. The Foundation recently redesigned to make its message about the importance of prevention, early detection and treatment of skin cancer even more accessible and interactive. Public Information The Foundation's printed educational materials are distributed by dermatologists, nurses and educators at medical offi ces, schools, screening clinics, health fairs, and community wellness programs across the country. Several retail chains also distribute Skin Cancer Foundation sun protection information. Millions of brochures, posters, books, newsletters, manuals, public service announce- ments, and audiovisual materials are provided to the public annually. Media Members of the media recognize The Skin Cancer Foundation as the preeminent resource on all skin cancer-related SK IN CANCER FOUNDAT ION JOURNA L

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